Tournament Banners

Based on the image of a traditional Japanese byobu folding screen, the tournament banner features a collection of patterns that draw upon imagery such as the rugby pitch, Japanese traditional motifs and the rising sun over Mt. Fuji.

Centered on Mt. Fuji is a looped mizuhiki knot design, a traditional Japanese motif. The mizuhiki is a symbol of solidarity – disparate threads that have come together to form a strong cord represents the coming together of the global rugby community – a celebration of the greatest festival of rugby both on and off the pitch.

The mizuhiki motif is also a celebration of fans and players from all over the world coming together, united by a love of rugby.

Commemorative Pennants

This commemorative pennant details the final standings of the pool stage as well as the results of each match in the knockout stages at Rugby World Cup Japan 2019.

South Africa were crowned champions in 2019, their victory coming 12 years after they last won the tournament in 2007 and drawing level with New Zealand with the most Rugby World Cup titles at three apiece.

Commemorative Badges

This pin badge set commemorates all the 20 different nations that competed at Rugby World Cup Japan 2019.

The visual identity of the 20 nations that competed at Rugby World Cup Japan 2019 are represented by an emblem on each one of these pin badges.

At the center of the pin badge set, the rising sun over Mt. Fuji symbolizes Japan at the heart of the rugby world in 2019.

Commemorative Tickets

The exhibition features official tickets from all four matches played at the Hanazono Rugby Stadium, along with two of Japan’s matches – the tournament opener against Russia and the Quarter Final against South Africa.

There were three distinct ticket designs to commemorate the first time for Japan and any Asian nation to host the Rugby World Cup. The visual concept was tradition and innovation – the traditions of rugby and the fascinating aspects of Japanese culture were captured across the three original ticket designs.

A golden byobu folding screen forms the background to the design, with two rugby players depicted in a modern take on the traditional musha-e woodblock print, and the scene comes alive with movement and intensity. It captures the ONCE IN A LIFETIME message, connecting the hopes and dreams of rugby fans across the country.

Musha-e woodblock prints were traditionally used to depict famous generals and heroes, as well as fierce scenes from the battlefield. A unique use of a Japanese expressive artform to wish for top performances from the world’s best rugby players at the tournament. The colors express different ideals: blue for discipline, purple for respect and red for passion.